Thinking About Selling?
Sell Your Florida Business For Maximum Value
Work with experienced Florida business brokers to value, market, and sell your business confidentially. We help business owners throughout Tampa Bay and Florida connect with qualified buyers and navigate the sale from valuation through closing.
100% Confidential · No Fee Until Your Business Sells
Why Rose Brokers
A brokerage built on trust, transparency, and discretion.
Selling your business requires more than finding a buyer. It requires discretion, experienced guidance, and a brokerage partner whose interests are aligned with yours from the first conversation through closing.
100% Confidential
Your business is marketed with discretion from the start. Identifying information is shared only with qualified buyers at the appropriate stage of the process.
Domestic & International Buyer Reach
We connect Florida business owners with qualified buyers throughout the state, across the U.S., and internationally—expanding the potential market for your business.
No Fee Until Your Business Sells
Start with a confidential, no-cost consultation. Our brokerage fee is earned when your business successfully sells, aligning our interests with yours.
Your business is probably your most valuable asset.
For many owners, a business represents years—or decades—of work, risk, investment, and sacrifice. When the time comes to sell, getting the valuation, positioning, buyer outreach, and negotiation right can have a significant impact on the outcome.
Rose Brokers helps Florida business owners prepare, value, market, negotiate, and sell their businesses through a confidential process designed to maximize value while minimizing disruption.
$30M+
in completed transactions
10+ Years
of brokerage experience
Florida-Based
business brokerage expertise
Paul Govoni of Rose Brokers
Paul Govoni is a Florida business broker with more than a decade of experience helping business owners navigate complex sales and acquisitions. His background includes transactions involving domestic and international buyers, SBA financing, and deals across a wide range of industries.
Outside of brokerage, Paul serves the community as a State of Florida Certified Firefighter and Emergency Medical Technician with the City of St. Petersburg.
Lauren Govoni of Rose Brokers
Paul Govoni is a Florida business broker with more than a decade of experience helping business owners navigate complex sales and acquisitions. His background includes transactions involving domestic and international buyers, SBA financing, and deals across a wide range of industries.
Outside of brokerage, Paul serves the community as a State of Florida Certified Firefighter and Emergency Medical Technician with the City of St. Petersburg.
We learn about your business, your goals, your timing, and what a successful exit looks like for you.
We review financials, normalize earnings, evaluate market conditions, and determine an appropriate valuation and asking price.
We prepare your business for market, reach qualified domestic and international buyers, protect confidentiality, and manage buyer inquiries.
We help evaluate offers, coordinate due diligence, navigate financing and deal structure, and work with the parties through a successful closing.
Florida Business Brokers With Deep Tampa Bay Roots
Based in the Tampa Bay area, Rose Brokers works with business owners throughout St. Petersburg, Tampa, Clearwater, and communities across Florida. Whether you’re preparing to sell a local family business or evaluating a larger transaction, we bring Florida market knowledge and hands-on brokerage experience to every engagement.